![]() subscription to the magazine, including access to its tablet edition, costs $99 annually. But there’s this defying gravity idea, and the reason why I think it’s possible…is for the last five years, at least, we’ve been in this conversation with subscribers.”Īs of the end of 2014, HBR had a paid circulation (print plus digital) of 263,645, according to the Alliance for Audited Media. “And our board members point this out to me. “Basic economics says you lower prices and get more customers you raise prices you get fewer,” Harvard Business Review Group publisher Joshua Macht told me. ![]() Harvard Business Review is trying to walk a fine line: The magazine thinks it can raise the price for a subscription and still attract close to 100,000 new subscribers.
0 Comments
Leave a Reply. |